Navigating a city in its entirety for the best beauty shopping locations can be draining both mentally and on your poor feet, so I thought a round up/guide to sort of post could be helpful for those of you who maybe find London a little overwhelming in the beauty shopping department and would benefit from a compilation of a few of my favourite hidden gems, and shops to peruse in!
Topshop’s flagship Oxford Street store – This BeautyMART stall actually served as the inspiration behind this post, because I feel that although this really is a hidden gem of sorts, it makes for a ‘kid in a sweet shop’ experience for beauty lovers and so I thought it was worthy of mention despite not being a stand alone beauty shop! BeautyMART carries bands such as Etude House, Pixi, OUAI, DHC, Bioderma, Tony Moly, Emma Hardie and a plethora of other K-beauty brands; all of which are brands that I’d never expect to see all together, which is really nice.
Neal’s Yard – Situated (and very much hidden) in Neal’s Yard itself in Covent Garden, the Neal’s Yard Remedies Store is a haven for natural beauty lovers and there are also treatment rooms in store where various different treatments and therapies are offered. And while you’re there, do yourself a favour and visit Homeslice!
Whole Foods – As a very on-trend health emporium, you’d probably just associate Whole Foods with foods and edible goods, but it actually offers a really great range of ethically sourced, organic and natural beauty products from lesser-known brands such as Studio 78, Nablus and Weleda.
Charlotte Tilbury – For the art-deco inspired décor and vintage glam Hollywood aesthetic alone, Charlotte’s flagship store is worth a visit!
Lush Oxford Street – I thought this was worthy of mention because of the ‘Lush Oxford Street Exclusives’ on offer here; you won’t be able to buy said exclusives at any other Lush store in the UK so this is well worth a visit!
Guru Makeup Emporium – Loved by many a makeup artist, GME is also a fab beauty shopping hot spot for the average makeup fanatic who appreciates real makeup artistry and professional beauty brands. They carry brands such as Ben Nye, Japonesque, Nanshy, OCC, RCMA, Temptu and Delilah and I’d highly recommend it!
Fresh – It’s a rarity to come across anywhere in the UK where Fresh’s products are actually tangible, so I was ridiculously happy when I first discovered that they have a stand alone store in London! If you’re a skincare junkie/fanatic or fancy a relaxing step away from the hustle and bustle of Oxford Street shopping, I’d recommend popping in!
Hope this post was helpful! Is there anywhere I’ve missed, or anywhere you’d recommend? Jess x