The Clarins Brand Focus


We all know Clarins, right? It’s a brand that probably sits within your mother and grandmother’s vanity drawer, and is, without a doubt, one of the most famous and well-known beauty brands on the market. And because my own collection of Clarins goodies is rather…well, overflowing, I thought I’d dedicate an entire blog post to celebrating the brand as a whole, and talking through the products themselves whilst rating them at the same time. Also worthy of note here, is that 96% of everything in my Clarins collection are PR samples, but I have since repurchased some of them, and secondly, I haven’t been able to feature everything because of sizing issues, but I have included most of my collection.

As this is a brand focus, I thought it only appropriate to start with a bit of historical context and begin with a brief history of the brand! So, Clarins was founded in 1954 by a masseur called Jacques Courtin, and was initially just a luxury skincare brand. Jacques died in 2007, but his sons, Olivier and Christian, are still heavily involved in the company. Aside from remaining popular as ever 63 years later, one of the reasons that I love Clarins is that they don’t remain stagnant as so many other brands do; they’re never comfortable, and are always looking to improve. As a brand, they very much focus on ‘permanent innovation’ and say that, ‘even if a product is a best seller, the formula will be enriched and enhanced to deliver more quality, sensorial pleasure and beauty.’ This quotation leads me nicely on to the first product, which is a perfectly emblematic example of that!

The Double Serum

Rating: 10/10

Would I repurchase? Yes.

The Double Serum is the UK’s best-selling serum of all time, but has been revisited and reformulated seven times since its first launch in 1985, which speaks volumes of Clarins dedication to bettering their products, regardless of how successful and loved they already are. I’ve written a full, in-depth post on this serum here.

The Hydra-Essentiel Range 

Rating: 8/10

Would I repurchase? I’ve already repurchased the cream, but I’m not sure if I would repurchase the serum.

Again, I’ve written a full blog post on these (here), but I adore this cream and would recommend to those with normal to slightly dry skin types.

The Instant Light Natural Lip Perfectors & Lip Perfector Balms 

Rating: 9/10

Would I repurchase? Yes. I’ve repurchased a couple of shades.

These lip perfectors are a much-loved product within the Clarins range, and I love them too. I think I prefer the balms to the squeezy-tubed glosses; simply because I find them to be more hydrating, but I love both.

The Cushion Foundation

Rating: 8/10

Would I repurchase? I would probably purchase a refill cushion, but I wouldn’t pay £31 for an entirely new compact & cushion.

This is another recent addition to the Clarins makeup range, and although I do adore the finish, packaging and the look of this foundation on my skin, I rate it 8 instead of a full 10 out of 10 because I think the price to product ratio is poor, as you only receive 13ml of product for £31, making it more expensive mil for mil than a Tom Ford foundation. I’ve written a full post on it here.

The Contouring Palette 

Rating: 8/10

Would I repurchase? Probably not.

Although I’ve said that I wouldn’t repurchase this (simply because I have similar products that could replace it), I do love it. I use it fairly often and it still looks untouched, so I think you’re getting a good amount of product in here. I do still find the matte highlighter a little strange, but it works exceptionally well as a finishing powder under the eyes! Full review here.

The Bronzing Compact 

Rating: 10/10

Would I repurchase? Yes, yes and yes.

I adore this bronzer. In fact, I can’t think of a better bronzer; it’s both warm and cool, and it’s the most natural looking bronzing powder I’ve ever tried, whilst still packing a punch. The amount of product you get in this compact (20g) actually makes this a bit of a bargain compared to other high end bronzers, and I can’t say enough good things about it! Full review here.

The Instant Light Lip Oils 

Rating: 10/10

Would I repurchase? Yes.

These provide a shine like no other product I’ve ever tried, and I find them a joy to use. They’re intensely hydrating, look beautiful on the lips, and I love the squishy doe-foot applicator too.

The Joli Rouge Lipsticks

Rating: 9/10

Would I repurchase? Yes, but probably other shades.

These aren’t my favourite shades to wear, but I love the formula of these lipsticks so much. Without a doubt, they are the creamiest lipsticks that I’ve ever tried.

The Skin Illusion Blush Pots

Rating: 9/10

Would I repurchase? Yes.

Although the packaging is very much trend-led, I do think it’s very sweet. I personally don’t use the applicator to stamp the product on to my cheeks, as it does leave you resembling Aunt Sally (hence the 9/10), but applied in the typical way with a fluffy blush, I love these blushers. They’re incredibly smooth, blend beautifully and I have a full review of them here.

The Essential Eyeshadow Palette 

Rating: 6/10

Would I repurchase? No.

This is the larger of the two eye palettes in the picture, and although I love the shade selection, I don’t like the formula. The shimmers are quite gritty, and the formula as a whole isn’t very smooth; I think this may be because they are mineral based, but I was still a little disappointed with this release.

The 2017 Autumn 4-colour Shadow Palette 

Rating: 7/10

Would I repurchase? No.

Initially, I didn’t like this palette at all really. After trying it out a couple more times, it grew on me. On first application, the texture of the shadows was again, quite dry, but after a couple of uses, it became creamier; I can only put this down to the way the shadows are pressed. I’ve since given this to my mum (who loves it) as I don’t wear green hues on my eyes too often, but she does!

The Ombre Cream To Matte Shadow Pots

Rating: 10/10

Would I repurchase? Yes.

God, I love these. The ease of applying a cream is great, but not practical for those with oily lids or heavy creases on the lids, so I love that these provide the best of both worlds. I particularly love the newest shade, ‘midnight blue’, which is the most beautiful rich sapphire shade.

Another ten out of ten favourite of mine is the newly released Graphik Liquid Ink Eye Liner, but I left it at Tris’, so wasn’t able to photograph it! Just know that it’s the best liquid liner I’ve ever used and yes, I have repurchased it already!

PHEW – that was a long’un. Let me know if you enjoyed this sort of round-up, brand focus post, and I’ll do more! Do you have any favourites from Clarins? Jess x



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