We all know Clarins, right? It’s a brand that probably sits within your mother and grandmother’s vanity drawer, and is, without a doubt, one of the most famous and well-known beauty brands on the market. And because my own collection of Clarins goodies is rather…well, overflowing, I thought I’d dedicate an entire blog post to celebrating the brand as a whole, and talking through the products themselves whilst rating them at the same time. Also worthy of note here, is that 96% of everything in my Clarins collection are PR samples, but I have since repurchased some of them, and secondly, I haven’t been able to feature everything because of sizing issues, but I have included most of my collection.
As this is a brand focus, I thought it only appropriate to start with a bit of historical context and begin with a brief history of the brand! So, Clarins was founded in 1954 by a masseur called Jacques Courtin, and was initially just a luxury skincare brand. Jacques died in 2007, but his sons, Olivier and Christian, are still heavily involved in the company. Aside from remaining popular as ever 63 years later, one of the reasons that I love Clarins is that they don’t remain stagnant as so many other brands do; they’re never comfortable, and are always looking to improve. As a brand, they very much focus on ‘permanent innovation’ and say that, ‘even if a product is a best seller, the formula will be enriched and enhanced to deliver more quality, sensorial pleasure and beauty.’ This quotation leads me nicely on to the first product, which is a perfectly emblematic example of that! Continue reading “The Clarins Brand Focus”